Our Founder
Former Engineer, Mindy Cheng, gave it all up to start The Fyve Brand, when she couldn’t find a solution to her daughter’s eczema and sensitive skin. “I went ‘Mama-Bear’ crazy trying to soothe my baby girl’s rashes.”
With her problem-solving skills, as well as her manufacturing engineering background, Mindy also has 10+ years of aromatherapy practice. She runs this company with all humans in mind, manufacturing every product as environmentally conscious as possible. “I wanted to be authentic, true, and real in the creation of the Fyve Brand. If I can provide the best products for all of humankind, in order to give back to humankind, then my world is complete."
The Fifth Ingredient
The fifth ingredient will typically be a blend of essential oils of 1% or less. We source high quality, organic whenever possible, and therapeutic grade essential oils. We will never use sulfates, parabens, formaldehyde donors, PEG's, synthetic fragrances or dyes. With our products, we only use 5 main ingredients, so each ingredient serves a functional purpose. There is no room for additives, and quite frankly, there is no need for them. Your skin will glow beautifully without them!
We Give Back
We are a proud member of the 1% For The Planet Organization. A portion of our proceeds goes towards various non-profits that help with causes close to our hearts. Learn more about it here. Check our blog, Instagram Feed, or join our newsletter to see who your purchases are helping!
Here is Mindy with her daughter, at one of their first outdoor markets, in 2018.