Our Founder

How It All Began

When my daughter was a baby, the combination of her food allergies and sensitive skin had me go mama-bear crazy, trying every "natural" product out there, but nothing worked. I felt cheated by so many products that claimed to be all natural, only to find chemical-laden, synthetic ingredients in many of them. So I took matters into my own hands and educated myself on the physiology of the skin, cosmetic science, chemistry and aromatherapy. For over two years, I found myself diving into the world of essential oils, studying all the benefits they have on the human body.
Fyve, Inc's Owner and Her Family

Our Founder

My name is Mindy Cheng, and I started this company out of passion for the environment, mother nature, human health, the truth and giving back.​ I had been working for an Engineering Firm for 15 years and decided to quit the only job I've ever known and risk everything to follow my passion. I want to be able to leave this planet better than I found it. And that's how Fyve was born, out of all my passions combined under one brand.
Fyve Owner Formulating Products

The Fifth Ingredient

The fifth ingredient will typically be a blend of essential oils of 1% or less. We source high quality, organic whenever possible, and therapeutic grade essential oils. We will never use sulfates, parabens, formaldehyde donors, PEG's, synthetic fragrances or dyes. With our products, we only use 5 main ingredients, so each ingredient serves a functional purpose. There is no room for additives, and quite frankly, there is no need for them. Your skin will glow beautifully without them!

We Give Back 

We are a proud member of the 1% For The Planet Organization. A portion of our proceeds goes towards various non-profits that help with causes close to our hearts. Learn more about it here. Check our blog, Instagram Feed, or join our newsletter to see who your purchases are helping!