About Us

Our Mission

Simplicity.  As a manufacturer, we have a responsibility to the environment and the world. We strive to minimize our carbon footprint by recycling everything we can. Our goal is to simplify beauty products, processes, packaging, material and ultimately, your life! Live simply and stay beautiful!

Fyve, Inc's Owner and Her Family

How It All Began

I would do anything for my children... like create my own lotion formulas to help with my daughter's eczema, then quit my job and start my own company. It all began when my daughter was born. The combination of her food allergies and sensitive skin had me go mama-bear crazy, trying every "natural" product out there, but nothing worked. So I took matters into my own hands and educated myself on the physiology of the face, cosmetic science and chemistry and aromatherapy. For over two years, I found myself diving into the world of essential oils, studying all the benefits they have on the human body. It was a conversation with my husband over dinner where I said, "You know, this lotion only has 5 ingredients. Oh my gosh! I should start a company and call it FIVE."  Well, that was taken, so Fyve was born.

Fyve Owner Formulating Products

About Our Founder

My name is Mindy Cheng, and I started this company out of passion for all things healthy, true and simplistic.​ I had been working for an Engineering Firm for 15 years and decided to quit the only job I've ever known and risk everything to follow my passion. If I can share my creations with others and make a difference, then my world is complete.

The Fifth Ingredient

The fifth ingredient will typically be a blend of essential oils of 1% or less. We've studied what goes into a typical lotion. There can be synthetic or silicon-based polymers added to lotions just so it can feel silky. Sometimes fillers or additives are used so that the lotion can absorb into your skin within seconds. With our products, we only use 5 main ingredients, so each ingredient serves a functional purpose. There is no room for additives. I don't know about you, but I'd rather put something on my skin that takes a few extra seconds longer to absorb rather than have something synthetic absorb quickly into my skin!

We Give Back 5%

5% of our proceeds goes towards various non-profits that help animal rescues, shelters, and rehabilitation centers. Check our blog, Instagram Feed, or join our newsletter to see who your purchases are helping!